good eye living
good eye living is a modern marketplace for unique quality home goods. Their goal as a brand is to showcase both new and vintage home goods so you can spend less time looking, and more time living! They have the unique advantage of offering a buy-sell-trade program, as well as a varied and ever-changing selection of merchandise organized around the personalities of their one-of-a-kind customers.
Shanelle & Andy approached me looking to develop a cohesive brand story, define their messaging, and create a playful and vibrant brand identity for their growing brick & mortar business. Their goal is to create a movement in the way we shop, increase the longevity of products to keep them out of landfills, and go beyond a traditional retail shop through growing a community gathering space & multifaceted brand.
Brand Identity Strategy
Brand Identity Design