The Grocery by Object Limited
The Grocery was a pop-up experience and celebration of place-based cooking and living at the historic El Rapido grocery in downtown Tucson. Guests learned from chef & expert-led talks; shopped local products, vintage kitchenware & regional sundries; and participated in community-driven innovation. Fresh food & drink concepts, flowers, native plants, dry goods, kitchen wares, and more were all on display for one day only!
Object Limited approached me to conceptualize, design, and implement an experiential pop-up event in their Tucson home: a former tortilleria and general store in the historic El Presidio neighborhood (more about the building’s history here). My work began with the event & content strategy and brand identity design; led to creative direction & styling for our promotional photos; then to securing brand partners, speakers and vendors; then to designing all print collateral; and finally to event production & implementation! The event was an incredible gathering of community members, chefs and food experts, and purveyors of dry goods and vintage kitchen wares.