CULTIVATE Tucson is a collective that builds pop-up events in order to introduce makers, designers, small businesses, and non profits to each other; share emerging talent and spaces; and create a thriving, honest, creative community while giving back 10% of proceeds to a local non-profit. I love seeking out local designers, makers, and shop owners who bring a new perspective to our community and offer diverse products. Our goal is to foster collective empowerment, creative initiative, and community growth by showcasing the people behind the products and shops. Witnessing the authentic relationships and face-to-face connections that lead to creative community growth is one of my favorite parts of organizing this market with my co-founder, Kristin Tovar.
As the co-founder & creative director of CULTIVATE Tucson, I was able to create a brand identity that speaks to the modern, high quality & hand-crafted mission of the market and company. Our brand is adaptable to each market we create, taking cues from the location, aesthetic, themes, and time-of-year. The CULTIVATE brand truly bridges the gap between design & branding and experience. Through CULTIVATE, I conceptualize, design, and produce a thought-provoking and a one-of-a-kind event with my co-founder and talented events team.